Mission Statement

To serve American communities with quality directories.  To provide directories which earn the trust of consumers; honor the trust of our advertisers; provide a rewarding opportunity for our employees, associates, and representatives; and to build a profitable company. 

BellWest America will always strive to fulfill its call to be “The Book About Us”.

The Four Way Test

Employees, associates and representatives are empowered to fulfill the mission of BellWest America.  When faced with a request they shall engage the Four Way Test.  Is it good for the Advertiser?  Is it good for the consumer?  Is it good for BellWest America?  Is it good for me?

If the answer to all four is affirmative then they need look no further, the answer to the request is also affirmative. 

BellWest America is determined that every decision be positive for all involved.  Advertisers shall be treated with honor and respect, being advised to purchase what will honestly serve their interests.  The interests of the consumers individually and corporately as a community will be represented.  The company shall expect to profit and grow with every business relationship.  Every person working in relationship with BellWest America can expect the experience to be rewarding and fulfilling.